In 2001, Johnny Earle started a food themed clothing brand that got people talking. Johnny Cupcakes t-shirts poked fun at pop culture by replacing known references with cupcakes. At first selling t-shirts out of the trunk of a beat up ’89 Toyota Camry, the company has grown into a cultural touchstone and a clothing tradition was born.

In 2012, we here at CompleteSet began celebrating the holidays with our own tradition. The Twelve Days of Cupcakes is a contest we present with our friends at Johnny Cupcakes and past prizes have included prototypes, store displays and of course, t-shirts!

This year’s contest gives the CompleteSet community a chance to win 1 of 12 collectible prizes from the world’s first t-shirt bakery. Each day, we’re announcing a new prize and winner building up to the BIG prize, a Johnny Cupcakes G-Shock watch!

This contest has become part of our ongoing company history and we’re excited to see the tradition continue once again this year. We thank our friends at Johnny Cupcakes HQ!

Here’s How To Enter

To enter, visit the CompleteSet website or iPhone app and comment on any Johnny Cupcakes collectible. You can tell a story, request a pickup, or share some knowledge with the community. Every unique comment counts as an additional entry, so comment often! Enter by 11:59 PM ET daily to be included in each day’s giveaway.