Have you ever wondered what it would feel like to have your toy ideas realized by a legendary brand? Do you have an idea sitting in the back of your mind that you’d love to see evolve into brick form? Do you love LEGO? If these three questions come together and leave you with a real world LEGO arrow pointing at you, then I'd like to introduce (or re-introduce) you to LEGO Ideas.
Anyone 13 years or older (kids under 18 must get parental permission) can share their idea with LEGO Ideas (formerly CUUSOO). That idea is then presented to the ever growing community of LEGO fans who ultimately decide which projects to support. Any project that gains 10,000 supporters goes forward and could be produced as an official LEGO set. Here are a few success stories that have made it to store shelves to date.
LEGO Ideas 21304 Doctor Who TARDIS released in December 2015
LEGO CUUSOO 21103 Back To The Future DeLorean Time Machine released in 2013
LEGO 21301 Ideas Birds released in 2015
LEGO IDEAS 21302 The Big Bang Theory released in 2015
There are many more examples on the official site but before we jump into more eye candy, let's give you a bit of perspective on the history of the project. CUUSOO was a Japanese partner of The LEGO Group that began working with the company in 2008. The central idea here (which is kind of what they do as a company) was to brainstorm new product concepts and see what kind of community support each idea could rally. Originally based solely in Japan, the project went worldwide on April 23, 2011 and left the "beta" phase shifting to the final project name, LEGO Ideas.
Fans don't just hand off their ideas for nothing! As you will see on their "How It Works" page:
Projects selected in the LEGO Review go into production. You give input to our professional LEGO designers, whose job it is to create the final set based on your project. Once complete, it goes to the factory, then it’s shipped around the world and released for sale. You're featured in set materials, receive a royalty on sales, and are recognized as the product creator. Your supporters can now own the LEGO set they helped make happen on LEGO Ideas.
Getting excited? Well let’s get back to that eye candy.
There are so many incredible projects to dig into and these are just a scratch on the surface. Whether you’re interested in throwing your support behind future sets or you find yourself jumping into the ring yourself with an idea, the LEGO Ideas brainstorming arena awaits you!